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What Is Inbound Marketing?

What Is Inbound Marketing? Inbound marketing (also known as permission marketing) is the art of converting targeted audience to loyal customer through the medium of formidable engagement pattern that educates, empathize, empower, enchant, embrace and enrich the prospective customer. The...Continue Reading.

What is Your Unique Selling Promise?

The truth is, not many businesses give a thought at developing a unique selling promise let alone having one. The salient competitive advantage you have that makes customer prefer your service or product to your competition is what I called unique selling promise....Continue Reading.