Inbound marketing (also known as permission marketing) is the art of converting targeted audience to loyal customer through the medium of formidable engagement pattern that educates, empathize, empower, enchant, embrace and enrich the prospective customer.

The strength of inbound marketing lies in its ability to effectively engage audience through the path of conversion. People desire to be fully informed about the product they want to buy before making purchase. The proliferation of internet ready mobile phones, further enhance their appetite for information even on the go.

This is the primary reason why traditional marketing is failing to yield as much dividend on the scale of maximizing ROI. Any traditional marketing (TV or Radio commercials, Billboard, email campaign, etc) that fail to integrate inbound marketing to its arsenal of promotional effort would lack the requisite ingredient to funnel new leads that should be nurtured through the conversion process.

This is what Google called ‘The Zero Moment Of Truth‘ (ZMOT).

Below is an infographic that will make you understand what inbound marketing is and how you can apply it to your business to attract customer.
Conclusion: From the above info, you can see that inbound marketing is simply leveraging on content to acquire customer.

Engage your audience with content they need and yarn for in a way that suggest total care and concern for them and they will buy from you over and over again. This is the whole essence of marketing. What do you think?

Francis 'Toke
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