What is Your Unique Selling Promise?

The truth is, not many businesses give a thought at developing a unique selling promise let alone having one. The salient competitive advantage you have that makes customer prefer your service or product to your competition is what I called unique selling promise....

How to Create Magic Experience in Business.

Magic experience is all about the least expected gesture created on customer in the course of business transaction. Mathematically: Magic Experience = Expected Value + Unique Care Where ‘expected value’ is the actual worth of value exchange while...