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What is Your Unique Selling Promise?

The truth is, not many businesses give a thought at developing a unique selling promise let alone having one. The salient competitive advantage you have that makes customer prefer your service or product to your competition is what I called unique selling promise....Continue Reading.

How to Create Magic Experience in Business.

Magic experience is all about the least expected gesture created on customer in the course of business transaction. Mathematically: Magic Experience = Expected Value + Unique Care Where ‘expected value’ is the actual worth of value exchange while...Continue Reading.