Inbound marketing (also known as permission marketing) is the art of converting targeted audience to loyal customer through the medium of formidable engagement pattern that educates, empathize, empower, enchant, embrace and enrich the prospective customer. The...Continue Reading.
Yeah! It is possible to sell without really selling. This is somewhat called consultative marketing. The marketing techniques that connect and indulge your targeted customer through the professionalism you display within your industry while playing the role of an...Continue Reading.
It is a privilege not a right that customer patronize our business. To keep them waiting endlessly is indeed bad business. It is bad business because there are so many close competitors that could edge you out of business if they are smart to quickly ride on your...Continue Reading.
Your brand should be a well defined model upon which you run your business. It goes beyond logo structure, color combination or design outlook. It should be all encompassing. The model must revolve around quality service delivery that satisfy the need of your targeted...Continue Reading.
Maybe you have noticed the boom in online retail store business where the likes of Jumia, Amazon, Konga, OLX and others are greatly reaping the dividend. It has been proven that one out of three online shoppers will stop and buy something online. Why? The answer is...Continue Reading.
Digital advertising has really come to stay as the potent means online marketers use to wow targeted audience to product and services. We are all use to the traditional banner advert we see on web pages and it seems they are beginning to outlive their purpose because...Continue Reading.