What is Your Unique Selling Promise?

by | Nov 2, 2012 | Marketing

The truth is, not many businesses give a thought at developing a unique selling promise let alone having one. The salient competitive advantage you have that makes customer prefer your service or product to your competition is what I called unique selling promise....

How to Create Magic Experience in Business.

by | Oct 23, 2012 | Marketing

Magic experience is all about the least expected gesture created on customer in the course of business transaction. Mathematically: Magic Experience = Expected Value + Unique Care Where ‘expected value’ is the actual worth of value exchange while...

How to Upload and Install WordPress Theme

by | Oct 4, 2012 | Website Design

It is really easy to install WordPress theme in as much as you know the procedure. The process and format remain the same whether you are a beginner or professional. WordPress platform provides definite step by which theme could be installed. Once you grasp the...