by Francis 'Toke | Aug 16, 2012 | Infographics, Marketing
Understanding the buying perception of customer at the point of making purchase underlay the secret of making customer buy a product. This would go a long way to enhance both inbound and outbound marketing drive. Apart from identifying the need of customer, it is...
by Francis 'Toke | Aug 16, 2012 | Marketing
It is surprising to know that the best products in the market is not the sole reason for product success in a competitive market. One would have thought that a product that has been given in-depth research and world class quality should have landmark in the market by...
by Francis 'Toke | Aug 16, 2012 | Marketing
Marketing is the soul of business, so we often hear. It has the ability to make a business succeed if done the right way and it can be the only impediment in the wheel of business process when handled with levity. So, what is marketing and why is it so important to...
by Francis 'Toke | Aug 15, 2012 | Marketing
In this super-saturated competitive market, their appear to be no sure way to grow business better than the current norm. It is also surprising to know that business brands are compromising unique selling proposition to stay afloat. Trend are giving way making it...