Guest blogging can be described as using what you have to get what you want. It’s like giving you a veritable platform to showcase your talent.
What you make out of that opportunity will depend on how prepare and determine you are to take your brand to the next level.
Just like anything else, guest blogging has it rules and regulations which vary from site to site.
This is necessary to curtail excesses which could be picked upon by Google for penalty.
For instance, a ‘nofollow‘ tag on author signature (Bio) might be necessary to instill decorum and it can also serve as a shield that protects post authors from likelihood of Google penalty. The fear of Google can also be termed the beginning of wisdom.
The exposure you get if you guest blog on established blogs like Huffington Post, YouMoz, Search Engine Land, is far better at the long run than the backlink that gives your site the initial boost.
This therefore implies that there is still power infact, greater SEO benefits in a nofollow link.
In view of the above, it is expedient to know how to guest post to get the result you want. Guest Crew has helped put together an infographic that explained the things you need to do to get the result you desire.