Understanding website conversion optimization techniques is the only priceless link to customer acquisition and the best way to funnel lead through the buying circle.

The number of traffic your site gets is really insignificant if a handful of them could not be funnel through the path of conversion and nurtured until they become customer.

Irrespective of the niche your blog or website belongs, there must be a purpose set for it which invariably becomes the target of the site. This information would determine the type of conversion techniques to adopt.

Below is another infograph by Neil Patel that reveals how to optimize conversion on three major type websites. Study it carefully and draw inferences that could be useful on your site.

NOTE: Always test design placement and colour combination, messaging (both text & image) and CTA’s (Call to action buttons). Adopt and fine tune the best conversion option.

Francis 'Toke
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