The drive to increase blog traffic is so high that we resolve to rat race mentality especially the naive, committing mistakes that hinder SEO and user experience. These mistakes are indeed avoidable if we take necessary precautions.

There are some things we do consciously out of ignorance and some unconsciously due to an over-sight and projected time constraint. If we must grow our blog traffic to gain formidable online presence, then the mistakes that are highlighted below should be avoided.

Mistake #1 Don’t post at regular interval: This could reduce subscriber count when they hope to find update and for weeks or even months none is forthcoming. They won’t have a choice than to unsubscribe and look for alternative source. It is important to post at regular interval and stay consistent with that schedule.

Mistake #2 Post content does not engage with audience: A post that lack engagement is like presenting a speech in an empty assembly. No impact whatsoever. This would momentarily lead to high bounce rate.

Mistake #3 Exceed post limit: Except for news website/blog, a post per day is golden. Having more than one post per day can be irritating to most subscriber especially when the post are too short that they could be joined together to make a single rich post.

Mistake #4 Hesitate from breaking long post: An average internet surfer has limited time to gather information or interact with content. Long post broken into parts has magnetic effect on visitors, making them revisit to get the concluding part. A typical example is the principle of user experience.

Mistake #5 Don’t join in the conversation: Why won’t the author of a post respond to comment generated on post? It’s rather ridiculous. Joining in the conversation increases engagement with user and a new set of relevant insight may emerge.

Mistake #6 Users do not understand content: We have not communicated if recipients/decoder does not understand our choice or use of words. We should approach content setup from audience angle, helping them unfold all the ideas we intend to share.

Break content into subheadings with bullets and number structure for easy access and navigation. This would go a long way in making the content clearer.

Mistake #7 Post headlines are not catchy or thought provoking: The first link to content is the title. Just as the title of a book encapsulate its content. Use headlines that have the capacity to draw peoples’ attention. That may be the only thing they’ll take away with them for your brand to stick.

Mistake #8 Don’t build engagement from introductory paragraph: The next sentence people would want to read after they’ve been drawn in by the headline is the first paragraph. Build on the lead the caption has created. You’ll find them deeply absorbed into the page.
Mistake #9 Post content lack niche relevance: One of the key secret to rank #1 on any of the major search engines for a particular keyword is the degree of overall content relevancy to major keyword. Though we may write articles with different topic, the nucleus of all the content must revolve round a set of keywords. It is good SEO practice.

Mistake #10 Posts do not attend to users’ need: What would be the reward of the effort of writing this post if you can’t gain anything from it even when the post title interests you? This is just a perfect example. In writing this post, I’d figured out some lapses associated with poor traffic.

So, people with this problem would find definite solution from it. The solution offered would invariably make them stick around for more related info. You can see the benefit of helping people solve their problem. This is the beginning of lead generation and the power of content marketing blog can offer.

Are you in doubt of some of the avoidable mistakes painted above or you have additions that would make a difference. I’d like to know in the comment box below.

Francis 'Toke
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