It is really not an easy task to keep avoiding Google penalty especially if the burden to optimize your website for traffic is so strong. Chances are that you might heed advises that may land your site on the wrong side of Google because there are so many SEO tutorials out there on the internet.
Sometimes, it can be so confusing you might not know what to believe or what not to implement.
However, I like to follow credible people with track record visible on their site and they are transparent enough to share their back end effort and story. These kinds of people are my mentor.
Neil Patel who gave insight how to avoid Google penalty on the infographic below is one of them. Follow these advices consistently and wait patiently to see your site enjoy the benefits of Google and other search engines.